Sport & Leisure Internet Corp. aims to create a community-driven lifestyle brand that spans across fashion, sports, fitness, memetic culture, country club heritage, collectibles and eventually media. We want to empower athletes and leisurists to unlock their self-expression and break the mold.
Sport & Leisure was created by 3 founders who specialize in product design, studio art, graphic design, finance and brand-building.
Our Process
We’re a team of storytellers who want to publicly share the entire process as we build, iterate, struggle, win and learn. We believe the only way to build something truly profound and timeless is to be transparent and take the community with us along on this journey.
Become an
Athleisurist
Become an ambassador of a new wave of Elevated aesthetics, Curated apparel and Accessories.
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Our DNA
The insignias and icons that depict the identifying logos and graphic marks that are distinct to the Sport & Leisure brand.
Our DNA
The current state of consumer brands feels bland and redundant. As a key differentiator, S&L is a team of storytellers at heart and want to build the brand more publicly sharing the process, the struggle, the growth and success with the community that underpins the entire movement.
We believe in a less extractive relationship with customers and one that’s more connected.
We will try some shit, break some shit and reinvent some shit. Craftsmanship, design and storytelling is the essance of who we are. We strive to update the archaic heritage aesthetic and vibes blazing a new trail in cutting-edge athleisure consumer products.
Join us along on a journey of trial and the inevitable error.
Our DNA
Courts, clubhouses, backrooms, fitness, sports, nostalgia and retro culture. Sport & Leisure is understated yet memorable, classic yet irreverent, unique, authentic, and timeless. It's all about small runs, and no reruns. So, be early.
Be early
Find out about events, product giveaways, new releases and collaborations.
Culture.
Art.
Fashion.
Community.
Purpose.
